On’s Cloudaway Is Here, Now
The all-new hybrid outdoor shoe signals a new spirit of traveling
Launch: August 26th 2021 | Category : Performance All Day
ZURICH, Switzerland, August 26, 2021 – Today, On launches the Cloudaway. Born in the Swiss mountains, the all-new hybrid outdoor shoe signals a new spirit of traveling: move mindfully, go slower, stay longer, be fully present–no matter if wanderlust carries you far away or to paradise next door.
The Cloudaway fuses traditional footwear techniques with high-performance engineering. Intricate stitching locks its mesh upper to a vegan suede mudguard to merge adventure-ready durability and street-ready style. Wherever the Cloudaway may roam, it will always be connected to its source, the Engadin Valley–On's home and inspiration, embossed as a 3D map on its sole.
This adventure shoe delivers all-day comfort with a tailored Speedboard® for a smooth rolling motion and soft step-in thanks to On's signature CloudTec® sole. Mindfully designed with sustainable materials, the Cloudaway's vegan suede leather and lightweight mesh upper is engineered from 85% recycled content. Taking notes from the classic Cloud speed-lacing system, the Cloudaway features a re-engineered slip-on design; single-toggle elastic laces that nod to an outdoor aesthetic while providing a quick lock-in and secure fit. The midsole is closed for stone-catching prevention.
Pack this companion to fit whatever environment the moment brings. The Cloudaway is the shoe for traveling life's many paths, be it streets or the switchbacks ahead.
The Cloudaway will be released in six colorways:
Woman: Almond|Glacier, Ice|Chili, Black|Rock
Man: Black|Rock, Bronze|White, Ink|White
The Price: EUR 145.95
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About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer-recommendation, On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fanbase — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.