On's new Cloudmonster: weird for good reason

Zürich, Switzerland, 31 March 2022 – Fresh from the lab comes On’s weirdest creation yet. The Swiss running brand today presents the Cloudmonster, a shoe with more CloudTec® and more cushioning than ever before for a truly monster ride.

On shoes have always felt different, but this one is next level. Thanks to the biggest Cloud elements ever, running in the Cloudmonster is like running on clouds with the volume up full. Super-soft landings meet maximum rebound for a sensation no runner could ignore. The impressive CloudTec® midsole with On’s patented technology is teamed up with a bouncy Speedboard® - a plate featured in all On models - and a unique rocker shape. The unique construction delivers a high energy return for never-ending fun during those long runs. And it's all combined with the On's light, durable and temperature-resistant Helion^TM superfoam for significant cushioning. All in all, the new Cloudmonster provides a playful ride that's still very serious about performance.

The Cloudmonster is a maximalist shoe with massive cushioning and big rebound. During landing the Cloud elements compress to reduce impact while the Speedboard® is loaded with energy, ready to release and drive forward again, encouraging runners to always be on the move, stride after stride. And all the while the legs are kept fresh, so the next morning feels like another training day. It's the perfect shoe for energizing easy everyday running or adding fun to the longer Sunday run; and it's a great choice, too, for recovery runs or gentler days when the mood just calls for a little exercise and air. And with over 30% of the entire shoe coming from recycled materials, the Cloudmonster just keeps the feelgood feeling going. Yes, it's weird. But it's weird for good reason.

The Cloudmonster is available for EUR 169.95 from on-running.com and selected retail partners worldwide from 31 March 2022.

Hi-res images are available via this link.

About On

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on. On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.