On's new formula reads 70|30

The latest addition to the Cloud series is the new Cloud 70|30, a shoe designed to be light, comfortable and hassle-free for your everyday activities. These days, that includes running after your children at home, running to get some groceries, and getting dressed somewhat “professionally” for your online meetings. Step in them, step out of them. It’s as easy as that.

ZURICH, Switzerland – Colours deeply rooted in Mother Nature. Colours that enable peace of mind. That is what On highlighted in these new series that fuse a muted color palette with performance running technology. 70|30 is attributed to the distribution of color on this classic go-to Cloud silhouette. Neutral tones dominate while pop of colours accentuate the engineered parts of the shoe. 

“The Cloud, like all On shoes, is a performance shoe. It consists of numerous highly technical parts, refined details and, like every On shoe, is built with our patented Cloud technology. The color scheme of the 70|30 highlights the technical refinements in the shoe,” explains David Allemann, co-founder of On. 

The Cloud has been a go-to in the active lives of On fans since its initial launch in 2014. Equipped with the Cloudtec® sole, the 70|30 series provides On’s signature sensation of soft landings and powerful take-offs. The breathable mesh upper and innovative speed lacing system contributes to its style and ease. 

The Cloud 70|30 will be available on April 9^th 2020. Media assets for download here.