Roger Federer presents his new On drop on TikTok
THE ROGER Clubhouse Sneaker is back on March 2nd, 2021.
1 March 2021
In autumn 2020, THE ROGER Clubhouse saw the light of day for the first time with the 0-Series, as part of the Roger Federer On trilogy THE ROGER: Clubhouse, Center Court and Advantage. THE ROGER Clubhouse is a tribute to the tennis star's youth and his rise to the GOAT.
Since its launch in the fall of 2020, THE ROGER Clubhouse is the model that celebrates the tennis great’s youth and rise to GOAT status. This time around, Roger's most iconic moves were compiled into the TikTok dance #Clubhouseshuffle and a pool of dancers were challenged to reinterpret and elevate his court style swag into a full bloom choreography. This is the first time both On and Roger use TikTok.
The ROGER Clubhouse has a chunkier look and feel then her former ROGER Centre Court sister. The upper, made from vegan leather, is tailored with textured layering for more robustness and durability. The ROGER Clubhouse features all of On’s performance DNA including the signature Speedboard® and CloudTec® technology. It’s all there, hidden and redesigned in shape for a more generational silhouette. The shoe also features a herringbone pattern for better traction so you can use them wherever you see fit. Because sneakers are made to be functional and not just a fixture in your wardrobe.
The ROGER Clubhouse will be available on theroger.com starting March 2nd 2021
Media assets available here.
Video assets available: Here
The Roger #Clubhouseshuffle dance can be seen on TikTok @onrunning as well as on theroger.com
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.