Samuel Tefera Joins On
The Ethiopian 1500m specialist is the latest addition to the growing athlete roster
Zurich, Switzerland, May 16, 2025—Swiss sportswear brand On is today announcing the addition of Samuel Tefera to its athlete roster. The Ethiopian youngster, born on 23 October 1999, has already made his mark on the world stage, winning the 1500m World Indoor Championships at just 18 years old in 2018.
Tefera debuted in On kit in the 5000m at the Doha Diamond League competition. Leading the race at times, Tefera ended his On debut in fourth position, in a time of 13:18.63.
Tefera’s running journey began at school in Midakegn, in the Oromia Region of Ethiopia. As a grade eight student, he finished second in a race, facing runners much older and more experienced than he was. This became a turning point in Tefera’s life. While he enjoyed the sport and running with friends, his talent was very clear, and the second-place finish gave him the belief and encouragement he needed to take his running to the next level. At the regional level, Tefera went on to win the 1500m and was picked up by a club and started training more seriously as a grade ten student.
He made his first appearance on the world stage, aged 17, at the World Championships in London. He competed in his preferred distance, the 1500m, but was eliminated in the heats. A year later, he won gold at the World Indoor Championships in Birmingham, taking the win in a time of 3:58.19.
A year later, still a teenager, Tefera broke the world indoor record for the 1500m, which had stood for 22 years. His new world record of 3:31.04 stood for three years before Jakob Ingebrigsten broke the record.
Tefera was called up to represent Ethiopia at the delayed 2020 Tokyo Olympic Games, but an injury hindered him from progressing further than the heats in the 1500m competition. Returning to the World Indoor Championships in Belgrade in 2022, Tefera defended his title and set a new championship record of 3:32.77.
Speaking on his decision to join On, Tefera expressed his excitement to partner with the Swiss brand:
“On's commitment to performance and their unique approach resonate deeply with my own aspirations on the track. I'm excited to chase records together and see how we'll partner to shape the future of running and footwear.”
Niklas Buehner, Athlete Manager at On, was equally excited about the news:
“We are incredibly excited to welcome Samuel to the On family. Having already demonstrated he's an exceptionally talented runner, we're eager to support him in his next chapter. We can't wait to witness what his unwavering dedication, alongside On's innovative spirit, will achieve in the years to come.”
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.