Speed accessible to everyone
The Swiss running brand revamps its most popular running shoe with elite-level technology while keeping the unmistakable flow-feeling of the shoe.
ZURICH, Switzerland — The Cloudflow is one of On‘s signature running shoes: a lightweight, cushioned performance model with an exceptional dynamic ride. Since its first launched in 2017, it quickly became the most popular On model for runners worldwide.
In the third generation of the shoe, launching on July 8, 2021, small updates make a big difference. The re-engineered upper not only creates a more streamlined look but seamless comfort. And with the race again climate change in mind, 70% of the polyester is recycled. Furthermore, an improved heel cap ensures a secure fit even as you take sharp corners – ideal for intervals on the track or tight city streets.
Fans love the Cloudflow for its versatility– the new version adds independence to all weather conditions: Due to a new grip rubber and traction pattern, the new Cloudflow has a better hold on the road.
Chosen by Olympic Teams
The record-breaking Cloudflow was not only developed with elite athletes but might even be seen on the Olympic podium. It is the selected shoe for the Swiss Olympic team and the Norwegian Olympic team to unlock their best potential in Tokyo 2021.
All Cloudflow assets are available here.