Swiss Running Brand On Releases Next-Gen Cloud X
Press release – released for publication from July 30, 2020
Designed for runners who actively mix their workouts, On’s most adaptable silhouette leaves limits behind with cutting edge technological innovations and fresh new colorways.
July 07, 2020 – ZURICH, SWITZERLAND – Reclaim your workout in the all-new Cloud X; On’s ultimate lightweight cross-trainer. Powered by the fastest-growing brand in run, the second generation of the Cloud X comes Swiss-engineered to crush any cardio that stands in its way. Refined to the specifications of multi-functional athletes, the Cloud X punches well above its ultralight weight, improving on the strengths of its predecessor: stability, versatility and maneuverability.
“Never before have our athletes and global fan base had to adapt to a situation like COVID-19,” says On Co-Founder and multiple Ironman World Champion Olivier Bernhard. “Although the Cloud X is engineered for running, it comes ready to adapt right along with you, no matter how you mix your workouts.”
Always one squat, lunge and jump ahead, the next-gen Cloud X features a thicker, wider base, ensuring stability, security and support. Larger CloudTec® elements in the outsole are reinforced with Helion™ Superfoam for cushioning without compromise in a shoe that effortlessly absorbs every collision between your foot and any surface.
Flexible but tough in all the right places, the mesh upper sports a function-focused pattern for increased durability and padding while the integrated tongue and sock layer lining provides seamless comfort — Breathability assured.
Explosive comfort in an impossibly lightweight silhouette — this is running remixed. This is the Cloud X.
