Swiss Running Brand On Releases Third Generation of The Cloudflyer
Press release - for publication from August 20, 2020
In 2015, On revolutionised the sensation of support with the Cloudflyer. Soaring to new heights, the third of the series comes built for distance and volume, recovery and improvement, practice and performance – all in first-class comfort.
ZURICH, SWITZERLAND – Make light of long runs with one of the world’s most agile, fully-cushioned support shoes. Now fortified with Helion™ Superfoam, expanded surface area and elevated mesh, the new ultralight Cloudflyer will take runners further, faster with Swiss engineered style and ease.
Equipped with 12 of the largest cloud elements to sport a patented CloudTec® sole, the third Cloudflyer is the first in the Swiss lineup with a forked outsole, supporting unparalleled cushioning and uncompromised take-offs.
“Unlike your average support shoe, the Cloudflyer focuses on cushioning, not correction. With cloud elements placed where runners need it most, the Cloudflyer is light in weight but big in energy return,” says co-founder Olivier Bernhard.
Teamed with On’s proprietary Speedboar® , a wider base effectively disperses the weight of its runner’s impact while energy from landing propels forward motion. The result? Electrifying comfort. A true fan favourite, original elements such as the star-lacing system, adaptive heel and plush tongue are enhanced to build upon the strengths of its forerunner: cushioning, protection, support and lightness.
As one of the lightest, fully-cushioned support shoes on the market, the Cloudflyer is engineered to support any runner and every goal.
Assets are available here.
