Swiss sports brand On blends art and movement at Art Basel
On is continuing its partnership with Art Basel in Basel with Walks of Life
Zurich, Switzerland, May 17, 2022- For this 2022 show, which runs from June 16 to 19, On has devised an appealing initiative that should inspire art aficionados to more movement and exercise, too: its Walks of Life.
With its unique Cloud technology and its innovative design approach, sports brand On revolutionized the running experience when it was founded 12 years ago. On has continued to challenge the status quo ever since, with its unstinting ambition and its fundamental drive for further new discovery.
Studies by various reputed institutions* have confirmed that, as well as promoting physical and mental health and well-being, walking and running encourage inspiration and creativity and nurture the development of new and possibly world-changing ideas.
It’s this key connection that On is keen to emphasize in the latest chapter of its partnership with Art Basel. Its aim: to help art enthusiasts gain new perspectives, by inspiring them to more movement both at and beyond the show. Its means: a new program of activities entitled Walks of Life:
Art Walks – Basel
On these 90-minute guided walks, which are accompanied by top curator Gianni Jetzer, interested visitors can try out On’s Cloudaway urban outdoor shoe as they explore selected highlights of Art Basel's Parcours Sector, curated by Samuel Leuenberger . Participants are thus offered special insights and background information on the carefully chosen artworks, while getting to know and appreciate the unique On walking sensation.
The Art Walks will be conducted twice daily around Basel's historic district during Art Basel in Basel. All walks begin on Messeplatz at the On Structure, an intriguing sculpture consisting of metal elements of the On logo.
Advance registration is required for these walks. To register, click here.
The walks will begin:
Wednesday June 15 at 10:00 and at 17:00
Thursday June 16at 10:00 and at 17:00
Friday June 17 only at 14:00
Saturday June 18 at 10:00 and 17:00
Sunday June 19, only at 10:00.
Sound Walks – cloudaway.com
On does not want to limit the opportunity to explore art through movement to the attendees at Art Basel 2022, though. So On will also be providing a new digital platform that invites its user into a surreal world of video and audio art on June 17: its Sound Walks.
The venue for this further unique experience is cloudaway.com, where visitors will find three different audio tracks, each composed by a different artist. Each track is an invitation to explore one of Art Basel’s three city locations: Basel, Miami and Hong Kong. And each offers a blend of the city’s genuine audio environment and experimental ambient elements that urges the listener to immerse themselves in the soundscape concerned.
The 20-minute recordings are intended to be experienced while walking, to help the listener relax. But they can only be heard on a mobile device if the user is in motion. The visual and acoustic landscapes have been created in collaboration with the Bureau Borsche design studio and various audio artists. cloudaway.com
Mirko Borsche and Jonas Imbery (Bureau Borsche) – concept and audiovisual production
Rodinia (JJ Whitefield, Johannes Schleiermacher and Bernd Oezsevim) – Miami
Moullinex (Luis Clara Gomes) – Hong Kong
Jonas Imbery and Benedikt Wiessmeier – Basel
High-resolution photos and video material are available for unrestricted use here.
For further information please contact:
On AG I Tjorven Vahldieck I Global Communications I
Tjorven@on-running.com I +41 78 213 1293
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Twelfe years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world's premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and a number of new initiatives such as the Art Basel and UBS Global Art Market Report, Intersections: The Art Basel Podcast and the BMW Art Journey. Art Basel's Global Media Partner is The Financial Times. For further information, please visit artbasel.com.
About Bureau Borsche
Bureau Borsche is a global design studio that was founded in 2007 and is based in Munich, Germany. Rooted in editorial design, the studio’s work is powered by an unstinting commitment to contemporary art and culture, design and new technologies. Bureau Borsche has won numerous international design awards, taken part in exhibitions and even presented its own work at the 2019 Venice Biennale. Its clients include cultural establishments, luxury fashion houses and major corporations, and range from Supreme NY, Apple and On to the Bavarian State Opera and the Bavarian Radio Symphony Orchestra. Its core editorial projects include providing the continued creative direction for Zeit Magazin, Numero Berlin and Spike art publications. The studio has also developed visual identities for Balenciaga, Givenchy, Rimowa, Farfetch, Highsnobiety and Telfar, and for Inter Milan football club.
About Jonas Imbery and Benedikt Wiessmeier – Basel
Jonas Imbery was the original founder and president of Gomma Records, until his exit 2014 one of the world’s leading indie labels. His musical activities operates at the intersection of pop and experimental music, and he has worked with and for such renowned names as Peaches, graffiti legend RAMMELLZEE, WhoMadeWho and the Bavarian Radio Symphony Orchestra. He has further developed innovative interdisciplinary projects with various museums, art galleries and corporations.
Benedikt Wiessmeier is a producer, remixer, composer and arranger. One half of Munich-based DJ duo Schlachthofbronx, he has worked with and for M.I.A., Snoop Dogg, Gardna, 5 Sterne Deluxe and more.
About Rodinia (JJ Whitefield, Johannes Schleiermacher and Bernd Oezsevim) – Miami
Munich multi-instrumentalist JJ Whitefield is the creative force behind the Poets of Rhythm, Whitefield Brothers and Karl Hector & The Malcouns. Johannes Schleiermacher plays the saxophone and keyboards, while Bernd Oezsevim provides drums and percussion. Whitefield and Schleiermacher also share a deep love of their vintage Korg MS-20, Moog Prodigy, Roland Juno 60, Jen SX 1000 and Korg Polysix synthesizers.
About Moullinex (Luis Clara Gomes) – Hong Kong
Lisbon-based DJ, musician and producer Moullinex likes to operate at the borders: of science and art, of formalism and spontaneity, of the organic and the artificial, of isolation and community. His approach is mirrored in his music: it’s well at home on the dance floor but, appreciated solo, is also conducive to deep self-reflection. From melancholy electronic textures to exuberant house and disco, Moullinex’s productions have garnered global praise from colleagues and the public alike.