Swiss sportswear brand On expands its circularity program with the new Cloudrise Cyclon and Cloudeasy Cyclon, featuring an innovative fiber-to-fiber recycling technology developed by Loop Industries
The Cloudrise Cyclon and Cloudeasy Cyclon are designed for runners and all-day wear and complement the current Cyclon offering. The Cloudrise is made with castor beans, while the Cloudeasy upper is crafted from yarn made with Loop's 100% recycled polyester fiber using the Infinite Loop™ technology.
Key facts:
- On adds two shoe styles to its Cyclon™ circularity program
- On launched the world's first subscription service, Cyclon™, to reduce sportswear waste
- Subscription service incentivizes customers to participate in recycling program
- On is the first footwear company to launch a shoe using Loop Industries' groundbreaking technology that enables fiber-to-fiber recycling
ZURICH, Switzerland, May 21, 2024 - On, the innovative sportswear brand from Switzerland, introduces two new products from its circular Cyclon™ program: the Cloudrise Cyclon for everyday running and the Cloudeasy Cyclon for training and all-day wear. Both products are available via On’s subscription service Cyclon™. Once returned, On will take care of the recycling of the products. Customers can sign up for Cyclon™ for a monthly fee of $29.99. Subscriptions are available now at on.com/cyclon.
Cyclon's first product, the Cloudneo, was designed as a high-performance running shoe with an athletic fit tailored to the needs of sustainability-minded runners for tempo training and race day. Now On opens up the Cyclon™ portfolio with a new concept aimed at the everyday runner.
Like the currently available Cloudneo performance running shoe, the Cloudrise is engineered from two types of high-quality, high-performance polyamides. The 90% bio-based upper is engineered from PA11, a polyamide derived from castor beans. The bottom unit is engineered from an equally high-performance polyamide compound called Pebax, also over 30% biobased. The Cloudrise has a wider platform to accommodate a variety of foot shapes, making it an excellent everyday trainer for the dedicated and everyday runner.
The Cloudeasy is your everyday shoe and is excellent for training and the gym. To create the shoe's upper, On partnered with Loop Industries, a clean technology company leading the sustainable plastic revolution by manufacturing 100% recycled PET plastic and polyester fiber. On is the first company to bring to market a product made using the Infinite Loop™ technology in the footwear industry. The Cloudeasy upper is crafted from yarn made with Loop's 100% recycled polyester fiber using the Infinite Loop™ technology. Loop’s technology breaks down polyester fiber waste to create virgin quality 100% recycled Loop™ PET, which can then be used again to create a new shoe upper, enabling fiber-to-fiber circularity. The shoe’s sole is made of EVA from ISCC+ certified material from sustainable feedstocks, half of which comes from bio-derived feedstocks from waste oil. The bottom unit will be ground into new materials for other industries, such as yoga mats and flooring.
"We are excited to take this significant next step in our circularity journey," said Begüm Kürkçü, Director of Sustainability at On. "With the launch of Cloudrise and Cloudeasy, we can accommodate most of our training and running community. And it brings us closer to our long-term vision of becoming circular through design and business models."
Daniel Solomita, Founder and CEO of Loop Industries, commented: “Our collaboration with On is a prime example that demonstrates the viability of fiber-to-fiber recycling and showcases how polyester fiber waste can be transformed into virgin quality, recycled materials for new products. The Infinite Loop™ technology can help lower carbon emissions by up to 79% and paves the way for a more circular approach to manufacturing.”
Cylon™ is On's first project dedicated to exploring the potential of sustainability and circularity in performance running and training. Subscribers receive, wear, and then return Cylon™ products, which are designed to be recycled. This circularity is one big loop of renewable energy that showcases the incredible things that happen when people move.
“The new Cylon™ products are not only milestones in our journey towards circularity, but also represent On's ongoing commitment to reducing reliance on virgin petroleum-based materials." Begüm Kürkçü added.
On launched the world's first recyclable running shoe, Cloudneo, in 2022. Today, the company offers four products: Cloudneo for speed training and race day, Cloudrise Cyclon for everyday running, Cloudeasy Cyclon for gym and all-day wear, and the performance Cyclon-T. Apart from the Cyclon-T, the service is available for a monthly subscription fee at www.on.com/cyclon.
High-res images are available for download here.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
About Loop Industries
Loop Industries is a technology company whose mission is to accelerate the world’s shift toward sustainable PET plastic and polyester fiber and away from our dependence on fossil fuels. Loop Industries owns patented and proprietary technology that depolymerizes no and low-value waste PET plastic and polyester fiber, including plastic bottles and packaging, carpets and textiles of any color, transparency or condition and even ocean plastics that have been degraded by the sun and salt, to its base building blocks (monomers). The monomers are filtered, purified and polymerized to create virgin-quality Loop™ branded PET resin suitable for use in food-grade packaging and polyester fiber, thus enabling our customers to meet their sustainability objectives. Loop™ PET plastic and polyester fiber can be recycled infinitely without degradation of quality, successfully closing the plastic loop. Loop Industries is contributing to the global movement towards a circular economy by reducing plastic waste and recovering waste plastic for a sustainable future.
Common shares of the Company are listed on the NASDAQ Global Market under the symbol “LOOP.”
For more information, please visit www.loopindustries.com. Follow Loop on Twitter: @loopindustries, Instagram: loopindustries, Facebook: Loop Industries and LinkedIn: Loop Industries
