Swiss sportswear brand On expands its circularity service Cyclon with a performance T-shirt

Zurich, Switzerland, March 30 2023 - On, the innovative sportswear brand from Switzerland, introduces a new product of its circular Cyclon program: the Cyclon-T. Current subscribers of the Cyclon service can now double up their run with this performance t-shirt. The Cyclon-T can be purchased in a one-off sale. ​ 

Just like the currently available Cloudneo performance running shoe, the Cyclon-T is made with castor beans, a fully bio-based material, making it fully recyclable. The Cyclon-T will come in a un-dyed white version and is built for performance. ​ 

“We are very excited that we are growing our offer of fully recyclable and circular products with the Cyclon-T», says Caspar Coppetti, Co-Founder of On. “This launch is one further step in our long-term vision to become fully circular by the end of the decade.” 

When the product reaches its end of life, it can be returned to On in any box available. Just like its predecessor, the Cloudneo, the Cyclon-T can be recycled together in the Cyclon service. On’s initiative is to keep their products out of landfills and minimize its impact on the planet - while simultaneously maximizing its benefits for runners. ​ 

Cyclon is On’s first project devoted entirely to exploring the potential of sustainability and circularity in performance running. Subscribers will receive, wear and return Cyclon products which are then recycled and transformed into future On gear. This direct circularity is one big loop of renewable energy that showcases the incredible things that happen when humans move. ​ 

On brachte 2022 den weltweit ersten vollständig recycelbaren Laufschuh, Cloudneo, auf den Markt, der ausschließlich über einen Abo-Service namens Cyclon erhältlich ist. Heute ist der Service in 33 Ländern verfügbar.

On launched the world’s first fully recyclable running shoe Cloudneo available exclusively through a subscription service called Cyclon in 2022. Today, the service is available in 33 countries. ​ 

For full details visit: www.on-com/cyclon 

Learn all about On’s sustainability strategy in the company’s latest Impact Progress Report here. 

High-res images available for download here and here. 

About On 

On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Thirteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on. 

On is present in more than 60 countries globally and engages with a digital community on www.on.com.