Swiss Sportswear Brand On Named Official Footwear Supplier for Alinghi Red Bull Racing Sailing Team

Zurich, Switzerland, 25 March 2024 - In an exciting collaboration of Swiss excellence, the innovative sportswear brand On proudly announces its role as the official footwear supplier for the prestigious Swiss sailing team Alinghi Red Bull Racing. This collaboration emphasizes innovation, performance, and a shared commitment to excellence on the open seas.

“On is very proud of our partnership with Alinghi Red Bull Racing. Our engineers had a lot of fun working with the best sailors to co-create the best high-performance sailing shoe. The Alinghi Red Bull Racing x On Cloudregatta expresses our commitment to excellence, shared with the remarkable Swiss team," says Caspar Coppetti, On Co-Founder.

“On has been a sportswear trendsetter for over a decade since it founding with technological innovation at the heart of everything they do, having On join as an official footwear supplier which gives our athletes the confidence to know they can perform at the highest levels in training and on race days.” Silvio Arrivabene, Co-General Manager at Alinghi Red Bull Racing.

The On Cloudregatta is exclusively available to the Alinghi Red Bull Racing, and is engineered to facilitate maximum performance on the open sea. The Cloud 5 Coast model served as the basis for the shoe and is the consumer-facing co-branded alternative for any sailing enthusiast.

About Cloudregatta: Elevating Sailing Performance

For the pinnacle of sailing performance, On presents Cloudregatta, a cutting-edge sailing shoe that integrates On's signature technology. Engineered for the demands of the sea, Cloudregatta ensures better grip, features a hydrophobic upper, and facilitates water flow through the unique "Cloud" midsole. The speedboard is optimized for optimal water flow, while the herringbone-designed outsole and specially developed rubber provide unparalleled grip on the boat. The hydrophobic and durable upper, inspired by On's performance trail running shoes, completes this high-performance sailing shoe.

Cloudregatta media images here.

About Cloud 5 Coast: The Ultimate Summer Travel Shoe

Introducing Cloud 5 Coast, the lightest shoe in On's collection, delivering premium cushioning and performance. Its fully collapsible upper and no-slip, kick-down heel make it the ultimate summer travel companion. This special edition features collaboration with Alinghi Red Bull Racing, transforming the model with subtle branding and the iconic color palette. Packaged in a special box with extra laces, every detail has been reimagined for the sailing consumer.The Cloud 5 Coast is available on www.on.com, through On’s stores, and via select retailers.

Cloud 5 Coast media images here.

About Alinghi and Alinghi Red Bull Racing ​ Alinghi as a competitive sailing team was created in 1994 by Ernesto Bertarelli. In 2000, the team set itself the goal of winning the America's Cup, which it did twice, in 2003 and 2007, meaning it was the first European team to win the historic prize. The team has many other successes to its name, both from before and after its America's Cup campaigns, including seven Bol d'Or victories, eight D35 trophies, four Extreme Sailing Series championships, two GC32 Racing Tour championships and a GC32 World champion title.

In 2022, Alinghi and Red Bull joined forces to create a new team setting out to conquer the 37th America's Cup: Alinghi Red Bull Racing.

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.On is present in more than 60 countries globally and engages with a digital community on www.on.com.