The Lumos Collection - visibility when it matters
A capsule collection of reflective prints on best-seller items, in time for winter's return.
Zurich, Switzerland, October 6th, 2022 — Autumn is here and the days are getting shorter. Not enough, though, to dampen that running and training drive. To help embrace the dark and keep everyone even safer, On today unveils the Lumos Collection - a capsule of hyper-reflective prints on some of the favorite items among the On community.
Running in the darkness is an experience in itself. Bearings are altered, senses are heightened, and the world around seems somehow more alive. So many elements that connect deeply with the environment, and the sound of the stride becomes the rhythm of the run.
When civilization re-emerges with its street lamps and car lights, though, safety is crucial again, and reflective prints come into their own. Discreet in the night but triggered by the light - the Lumos collection offers an optimal balance between safety on the streets and immersion in the dark.
Clouds may be all but invisible at night, but they are clear to see on the key items of the capsule, which include the Weather Jacket Lumos (for men and women, €249.95), the Tights Long Lumos (for men and women, €139.95), the Hybrid Shorts Lumos (for men, €119.95), the Active Shorts Lumos (for women, €109.95), and the Cloudmonster Lumos (for men and women, €179.95). All available from on-running.com and selected retail partners worldwide from October 6, 2022.
Hi-res images are available here.
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base–inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.