Three-time UTMB champion Xavier Thévenard partners with On
The Swiss running brand and the French champion are working together to make a positive impact.
January 14th, 2021 – Zürich, Switzerland – Swiss performance running brand On today announces the sponsorship of Xavier Thévenard, the standout elite trail athlete from Jura, France. 32-year-old Thévenard brings a decade of achievements from the global ultra-trail spotlight, including three victories at Ultra-Trail du Mont-Blanc (UTMB) and the sport’s only UTMB grand slam, having won the TDS (2014), CCC (2010) and OCC (2016). Through shared camaraderie, passion, and commitment to the sport of running, Thévenard strengthens On’s roster in both spirit and talent.
“We are honoured and inspired by partnering with Xavier Thévenard”, says On Co-Founder Caspar Coppetti. “On was founded by athletes, and we believe that the best way to innovate is to be working with the greatest athletes. We are particularly inspired by Xavier’s passion for protecting the planet - a vision that we share.”
Born in the Swiss Alps, On, the fastest growing brand in specialty running, is a natural fit for sustainability-minded Thévenard, who uses his high-profile as a platform for the protection of Earth’s natural beauty and finite resources.
"We share the values and ambitions of sustainability”, says Thévenard, “I have expectations about the quality of the products, naturally, but this also means being conscience about saving our playground.”
When he’s not dominating the trails, the former cross-country skier and biathlete can be found enjoying the outdoors in the form of biking, kayaking, or ski instructing.
As the latest addition to On’s global team of elite-athletes, Thévenard will provide invaluable insight into the development of On’s high-performance outdoor range. Together, Thévenard and On embark on leading performance and innovation in the global trail community.
Hi-res images available for download here.
