Unlock the trail with the all-new Cloudvista
The lightweight and versatile trail shoe for outdoor adventures
Zürich, Switzerland, March 10, 2022 – Trail running may be growing in popularity among the road running community. But it can still seem inaccessible and the preserve of athletic elites. Swiss running brand On is changing that today with its Cloudvista, the innovative new shoe that brings trail running to all.
With its imposing vistas, its top-tech gear and its specialist terms and references, trail running can seem like a world of its own. But On holds the key to such outdoor adventures: the Cloudvista, a lightweight trail running shoe for moderate and urban off-road conditions.
The Cloudvista combines On’s signature CloudTec® midsole with HelionTM superfoam, to create a balanced level of cushioning for a comfortable ride. This is then supplemented by a MissiongripTM outsole whose small rubber lugs provide traction and grip whenever concrete gives way to dirt path. And with its thin yet protective upper which is further reinforced in exposed areas, the lightweight Cloudvista is a genuine package of innovative construction and tried-and-tested technologies.
For runners living in urban areas, the Cloudvista is the perfect gateway into a first trail running experience on park paths or lakeside loops close to city centers. From its high-tech composition to its distinctive coloring and design, the Cloudvista truly stands out from typical running shoes. Borrowing from the technologies of its long-distance Cloudultra cousin, the Cloudvista is a high performer in environmental terms, too, boasting 70% recycled polyester in the upper and total recycled content of up to 20%.
The Cloudvista is available at on-running.com and selected retail partners worldwide from March 17, 2022 at a price of 149.95€.
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About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover and dream on. On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.