What’s your Edge?
Press release – released for publication from June 18, 2020
17 June 2020
From the Olympic games, to the peaks of the Swiss Alps, to Tokyo’s most influential sneaker show, exploring the edge of design is the lifeblood of Swiss running brand On. On is breaking the mold and exploring new territory with its new Cloud Hi Edge.
June 18th, 2020 – ZURICH, SWITZERLAND – On debuted its Cloud Hi Edge model last fall at atmosCon, Tokyo’s foremost sneaker symposium. It comes back today in new colorways.
Carrying the same core technical functionality and minimal design that On is most known for, the Cloud Hi Edge is engineered to speak to the sneaker enthusiast who craves performance just as much as style. Fused with materials and color combinations that push the expectations of shoes designed to perform, the Cloud Hi Edge is an experiment in blending athletic performance and technical materials with street-ready style. The Cloud Hi Edge features On’s patented CloudTec® outsole technology and Helion™ superfoam.
“Rooted in performance, inspired by running, made for exploration. All day, every day,” says David Alleman, On’s co-founder.
Over the last few years, we noticed our fans had adopted On not just for their runs or on mountain trails, but in their day to day lives. The most popular On model, the Cloud, has been chosen by runners and non-runners alike as their go-to shoe for all day - both for the unique feel, and the distinctive design. Despite our foundation in performance run, On fans have made the Cloud their everyday go-to. Now we’re taking our iconic shoe to the next level with the Cloud Hi Edge
Media assets are available for download here.
