Zendaya and On Unveil Their First Co-Created Collection Through a Film by Spike Jonze

ZURICH, Switzerland, April 9, 2026 – Today, Zendaya and On unveil a defining new chapter in their partnership: their first co-created collection of footwear and apparel. Developed in close collaboration, the launch brings together Zendaya’s perspective on modern sportswear with On’s design expertise - balancing performance and personal style through refined silhouettes, color and texture. A shared focus on detail runs throughout, bringing function and form together in a way that feels distinctly On.

The co-created collection comes to life through an imaginative cinematic campaign film by Academy Award-winning director Spike Jonze – bringing the creative process behind the project to the forefront and marking a bold new chapter in the brand’s creative storytelling.

As a global icon and a defining cultural voice of her generation, Zendaya brings a clear point of view to the partnership with On, working alongside longtime collaborator Law Roach. That perspective – instinctive, expressive and personal – gives the collaboration its edge, and reflects On’s connection to a broad, global community.

“It’s been so much fun to collaborate with Law and the On team on these essentials,” said Zendaya. “We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments. We started with the idea of making people feel confident and effortless, and we built everything out from there. Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension.”

The centrepiece of the campaign is Shape of Dreams, a film directed by Spike Jonze, set inside Zendaya’s imagined design world, “The Dream Lab”. Here, creation is a canvas for imagination, where silhouettes evolve, materials shift, ideas are refined. Throughout the film, the process takes on a surreal, boundary-defying quality as outfits stretch, shrink, and transform until they find their final form. Still life imagery by acclaimed photographer Sean Thomas accompanies the film and brings the viewer behind the scenes, spotlighting the new styles through the lens of the creative process.

“This co-created collection marks the next chapter in our creative partnership with Zendaya,” said Alex Griffin, Chief Marketing Officer at On. “A complete expression across footwear and apparel, brought to life through a remarkable campaign directed by the legendary Spike Jonze. Zendaya’s creative spirit is felt in every detail - shaping how performance and style come together. At On, premium design is embedded in our DNA, and this launch reflects the culture of curiosity and collaboration that continues to shape our work."

Comprising footwear and apparel designed to function seamlessly together, the latest offering balances Zendaya and Law Roach’s fashion instincts with On’s Swiss engineering. Ribbed Tank Tops, Ribbed T-Shirts, Half-Zip Anoraks, Coach Jackets, Drawstring Midi Skirts, Parachute Pants, and Bermuda Shorts, are rooted in timeless style, with versatile constructions designed to move with you. The footwear introduces the Cloudnova Moon – a sleek silhouette that recontextualizes the Cloudnova collection with an uncompromising aesthetic edge.

The campaign launches on April 9, 2026. Zendaya and On’s first co-created collection will be available from April 16, 2026, at on.com, in On stores and at select retailers worldwide.

Campaign Assets

About On

On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.

On is present in more than 80 countries globally and engages with a digital community on www.on.com.