On Wins Three Cannes Lions for Spike Jonze-Directed Shape of Dreams
ZURICH, Switzerland, June 24, 2026 – Swiss sportswear brand On has been recognized at the 2026 Cannes Lions International Festival of Creativity, earning one Gold Lion and two Silver Lions for Shape of Dreams, the Spike Jonze-directed campaign film introducing its first co-created collection with Zendaya.
Widely regarded as the global benchmark for creative excellence, the Cannes Lions International Festival of Creativity celebrates the world’s most outstanding work across advertising, marketing and communications. Shape of Dreams received a Gold Lion for Direction alongside Silver Lions for Editing and Use of Original Music, recognizing the campaign’s bold storytelling and cinematic execution.
Developed to launch On and Zendaya’s first co-created footwear and apparel collection, Shape of Dreams transforms the creative process into an imaginative world where ideas evolve, materials shift and silhouettes take shape. Directed by Academy Award-winning filmmaker Spike Jonze, the campaign brings together performance, design and culture through a distinctive cinematic lens.
“Shape of Dreams was an opportunity to build on our ongoing partnership with Zendaya and tell a story that felt distinctly On,” said Alex Griffin, Chief Marketing Officer at On. “Working with Spike Jonze and an incredible team of collaborators allowed us to create something that entertained, inspired and sparked conversation. Seeing the campaign recognised with a Gold Lion and two Silver Lions at Cannes makes this achievement even more meaningful and reinforces our belief that the best way to earn attention is through entertainment.”
The recognition marks another milestone in On’s creative evolution, reflecting a brand that continues to push the boundaries of storytelling through bold ideas, world-class creative collaboration and a distinctive point of view.
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About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.