The Cloudaway Travel Agency
How do we travel today? On opens a temporary Travel Agency for local recommendations and events in Berlin und LA to present Cloudaway
Opening hours:
25 to 29 August 2021
Wednesday to Saturday 11:00-19:00
Sunday 11:00-15:00
Location:
The Cloudaway Travel Agency
c/o Kalender Reisen
Sanderstr. 1/ Ecke Kottbusser Damm
12047 Berlin Neukölln
Germany
ZURICH, Switzerland, 25 August 2021 – On will be presenting its new Cloudaway tomorrow.
Born in the Swiss Alps and sustainably manufactured, this flexible and ultra-light hybrid outdoors shoe is predestined for new travel experiences – adventures of conscious movement, slower pace, longer stays and a relish of the moment.
What does travel mean today, and how can we travel responsibly? While our mobility remains subject to so many constraints, how can we still feed our need for new horizons? Whether it’s to the other end of the world or the neighbourhood next door, we all require movement and the occasional change of prospects and perspectives to satisfy the soul.
With its new Cloudaway, On is not just unveiling a totally new style of shoe for explorers of foreign fields. We’re presenting a number of appealing expedition options, too. And to do so we’re opening our pop-up Cloudaway Travel Agency in Berlin and LA– a source of slow-travel ideas and local insider tips that is temporarily taking over and revitalizing the premises of traditional travel agency Kalender Reisen at Sanderstrasse 1 in the city’s Neukölln district.
The Cloudaway Travel Agency will be staffed by knowledgeable local specialists who, for a few days, will be putting their collective expertise at their visitors’ disposal to offer intriguing insights into their city and its surrounds. The programme will put a particular emphasis on truly local experiences, and should also inspire Berliners to rediscover their city and look beyond their bubble. This concept is supporting the ‘new travel’ philosophy and the continued existence of the original travel agency.
From Wednesday 25 to Sunday 29 August, the Cloudaway Travel Agency will offer a range of hand-picked activities that can be booked on the spot and enjoyed entirely free of charge. The selection will range from culinary delights at Baldon at the far end of the city to the inspirational sights of the Julia Stoschek and the Christian Boros art collections.
In true On tradition, the programme will also include carefully planned runs to some of the most fascinating (and little-known) architectural gems of the city and street art highlights, too. And it’s deftly rounded off with explorer tours into the Berlin region, where anyone who has grown a little tired of recent urban life can replenish the spirit in green or watery surrounds and return with a renewed love and appreciation of this truly unique city.
Full details of the various Cloudaway Travel Agency programme offers are available on the website but all activities must be booked at the agency itself.
Any recommendation is only ever as good as its source. So On has assembled a dozen or so top-notch contributors to this project from a wide range of fields who have all shared their local Berlin highlights and insider tips, including:
- Paul Kominek, creative director of The Travel Almanac
- Tsellot Melesse, Berlin-based film and casting director with a strong commitment to the
black community and outdoor sports
- Urban Entdecker aka Jorge Alvarado, El Salvador-born and Berlin-based photographer
inspired by art, film and architecture
- Trippin, probably the most varied and influential travel community of an entire generation
- Manuel Goller, creative director of Berlin’s New Tendency design studio
- Chris Danforth, freelance journalist
- Zsuzsanna Toth, co-founder of Gaia Feed
- Kane Wood, photographer.
Opening hours:
25 to 29 August 2021
Wednesday to Saturday 11:00-19:00
Sunday 11:00-15:00
Location: The Cloudaway Travel Agency
c/o Kalender Reisen
Sanderstr. 1/ Ecke Kottbusser Damm
12047 Berlin Neukölln
Germany
Further information is available
on the Cloudaway Travel Agency here
on the Cloudaway Travel Agency LA here
Image material of The Travel Agency Location is available here
on the Cloudaway here
Image material of Cloudaway is available here
About On
On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer-recommendation, On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fanbase — inspiring humans to explore, discover and dream on.
On is present in more than 60 countries globally and engages with a digital community on www.on-running.com.