On’s 2025 Impact Progress Report: On Shares Lessons in Impact from its 15-Year Journey
The report shares key wins while leaning into the brand’s toughest challenges — minimizing its environmental impact in harmony with rapid growth, scaling circularity, and advancing living wages and social conditions in its supply chain to strive toward leaving a better footprint behind.
ZURICH, SWITZERLAND - April 28, 2026 - The Swiss premium sportswear brand On today released its 2025 Impact Progress Report, using the theme of its 15th anniversary to evaluate its mission and share insights for its next chapter. This report outlines On’s strategic focus: scaling with impact in mind across three key areas — Decarbonization, Circularity, and Social Impact.
To provide a comprehensive view of this journey, the report is divided into two parts: a storytelling section reflecting on 15 years of innovation, and a data-focused section prepared in accordance with the Swiss Code of Obligations that also reflects its progress toward future reporting requirements of the European Sustainability Reporting Standards (ESRS).
Decarbonisation: Addressing Growth vs. Intensity
With product creation representing roughly two-thirds of On’s emissions, the brand is tackling its carbon emissions on three fronts: empowering creation teams with real-time data, innovating lower-impact materials, and collaborating with its suppliers on renewable energy adoption.
A significant milestone was reached in material innovation in footwear: On has surpassed its 2027 target of using 20% recycled or renewable materials in midsole compounds, reaching 23% across all styles in 2025.
“While our rapid global expansion has led to an increase in absolute emissions, we have reduced our Scope 3 physical intensity by 2% in comparison to last year for every unit produced,” said Begüm Kürkçü, Senior Director of Sustainability at On. “Our focus is now on accelerating renewable energy adoption across our Tier 1 and 2 supply chain to pick up the pace we need to achieve our 2030 science based target.”
Circularity: Taking the Next Step
On is utilizing its 15 years of design experience to rethink materials and services. With the launch of the Cloudrise Cyclon 1.1, the brand has proven that the end of one shoe’s life can provide the raw material for another’s high-tech components. By transitioning the Cyclon subscription service to a brand-wide resale-donation-recycling ecosystem in 2026, the brand now aims to take responsibility for every product it sells beyond a specific collection.
Furthermore, the brand has investigated why products fail to stay in circulation. The insights have been translated into concrete guidelines that will support teams in designing with a clear set of circularity criteria: durability, repairability, recyclability and manufacturing efficiency.
Social and Community Impact: Scaling Standards
As the brand expands, On aims to ensure its social standards scale in tandem. This includes a commitment to advancing human rights and promoting fair labor standards across its global supply chain.
“We are nearing our goal of a 100% living wage across Tier 1 factories, with 80.9% of our partners already meeting global benchmarks” Kürkçü continued. “While we have extended our target to 2026 to ensure full coverage across all T1 partners, living wage compliance remains a core standard for doing business with us.”
Beyond the supply chain, On’s Community Impact initiatives reached over 195,000 members and supported 100 organizations globally in 2025, continuing the brand's mission to move communities forward.
The full 2025 Impact Progress Report is available here.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Sixteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® and LightSpray™ innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.